TOM'S OF MAINE
- A natural and sustainable toothpaste -
Tom's of Maine was one of the top launches Colgate made in 2020.
We create a digital campaign based on target segmentation and attractive content.
¡Strategy + creativity!
We make a hyper-segmentation to find the audiences we needed to make our launch a success;
and we created content (+100 posts in social media) that deliver specific messages to each audience.
Agency: VMLY&R / RED FUSE
Client: Colgate-Palmolive
Videocase:
Social Media content: