Colgate

The COVID-19 lockdown took us by surprise and completely altered our lifestyle. It was something new, and it was tough. As a brand that embraces smiles and optimism, we ask one question during the lockdown and prove to the world that smiling is the answer.

Agency: VMLY&R / RED FUSE
Client: Colgate​​​​​​​
First, we invite people to share their smiles with the world to create collective optimism: 
And after a couple of weeks, when the social media was full of smiles. We ask THE QUESTION, one that people instinctively answer with a smile.