El Placer de México

The first Mexican Magnum is born, inspired by the great pleasures of our culture. To celebrate it, we created a campaign that honors and recognizes this magical, delicious land that above all loves pleasure. Together with Mabel Cadena, in a story where art, traditions, and flavor are the protagonists.

Agency: MullenLowe SSP3
Client: Magnum

MULLENLOWE SSP3 MÉXICO

Brand: Magnum

CEO: Jorge Obregón

CCO: Rafa Domínguez "Creaturon"

Creative Director: Gerardo Gutierrez

Art Directors: Sofia Valdez, Juan Contreras

Copywriters: Fatima Quiroz, Mariana Sotelo

Planner: Carolina Cortázar

Account Manager: Irlanda Navarro

Production Company: Oriental Films